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What Are the Best Ways to Repurpose Content for Social Media?

by | Feb 28, 2025 | Social Media Management | 0 comments

Creating fresh content for social media is time-consuming, but repurposing existing content is a game-changer. By recycling and reshaping high-performing content into new formats, businesses can maximize engagement, reach broader audiences, and save time. Whether you’re repurposing blog posts, videos, or customer testimonials, there are countless ways to keep your social media strategy fresh without starting from scratch.

Here are the best ways to repurpose content for social media to keep your audience engaged and your content working harder for your business.

1. Turn Blog Posts into Social Media Carousels and Graphics

Long-form blog posts are goldmines for repurposing content into visually appealing social media posts. Instead of just sharing a link to a blog, break it down into bite-sized graphics, carousels, or infographics that provide value at a glance.

How to Repurpose Blog Content for Social Media:

  • Create carousels on Instagram and LinkedIn summarizing key takeaways from a blog post.
  • Turn statistics and quotes into shareable graphics for Facebook, Instagram, and Pinterest.
  • Design an infographic summarizing an in-depth article and post it on LinkedIn or Pinterest.
  • Use short blog excerpts as captions for Instagram or Twitter posts, adding a call-to-action (CTA) to read more.

2. Transform Videos into Multiple Short Clips for Different Platforms

Long-form videos can be repurposed into shorter clips, reels, or stories that cater to different social media audiences. People consume content differently on each platform, so chopping videos into bite-sized, digestible formats ensures greater reach.

Ways to Repurpose Video Content:

  • Create short teaser clips from a full-length YouTube video for TikTok, Instagram Reels, and Facebook Stories.
  • Extract valuable quotes or tips from a webinar and post them as standalone Instagram or LinkedIn videos.
  • Convert a video transcript into a blog post, social media captions, or a Twitter thread.
  • Add captions and subtitles to repurpose videos for silent autoplay on social media.

3. Repurpose Customer Testimonials into Engaging Social Proof Posts

Happy customers are your best marketing asset. If you have customer reviews, case studies, or testimonials, turn them into compelling content for social media to build trust and credibility.

How to Repurpose Testimonials for Social Media:

  • Create quote graphics using a customer’s testimonial and share it on Instagram, LinkedIn, or Facebook.
  • Turn video testimonials into social media ads for Facebook and YouTube.
  • Write a mini case study post for LinkedIn detailing how your product or service solved a problem.
  • Use multiple testimonials in a carousel post to showcase customer satisfaction.

4. Convert Blog Posts or Webinars into Podcast Episodes

Podcasts are booming, and if you already have blog content, webinars, or video interviews, you can repurpose them into audio-friendly content that resonates with a podcast audience.

How to Repurpose Content for Podcasts:

  • Read a blog post aloud and record it as a short-form podcast episode.
  • Extract the audio from a webinar and upload it as a podcast episode.
  • Summarize key takeaways from industry reports and present them in an engaging audio format.
  • Repurpose old live streams into podcast content for audiences who prefer listening over watching.

5. Turn Text-Based Content into Engaging Video or Live Streams

Some people prefer reading blogs, while others engage more with videos and live content. Repurpose text-heavy content into engaging visual content to appeal to different audience preferences.

Ways to Repurpose Text into Video Content:

  • Turn a listicle blog into an engaging “Top 5” video for YouTube and Instagram.
  • Use Facebook Live or Instagram Live to discuss an old blog post in a more interactive format.
  • Use animations and stock footage to transform long-form written content into a short explainer video.
  • Host a Twitter Spaces or LinkedIn Live session to discuss industry trends based on a previous article.

6. Create Twitter Threads or LinkedIn Posts from Long-Form Content

Not everyone has time to read a full-length blog post, but they might engage with a Twitter thread or LinkedIn post summarizing the key points.

How to Repurpose Content for Microblogging:

  • Break down blog posts into Twitter threads with short, engaging takeaways.
  • Write LinkedIn posts summarizing a recent case study or industry report.
  • Share small sections of a blog post as standalone tweets over a few days.
  • Post Q&A snippets from a webinar on Twitter with polls and interactive questions.

Work Smarter by Repurposing Content

Repurposing content for social media isn’t just about recycling old material—it’s about working smarter, extending reach, and engaging audiences in different formats. By turning blog posts into graphics, videos into clips, and testimonials into social proof, businesses can save time, boost engagement, and maximize content value across multiple platforms.

Need Help with Social Media Content? DMN8 Partners can help you repurpose content strategically to boost engagement and grow your online presence. Call us today at (859) 757-2252 or visit salvonow.com to amplify your content marketing strategy!