Google My Business (GMB), now known as Google Business Profile (GBP), continues to evolve, offering businesses new features to enhance their online presence. Staying updated with these changes is crucial to maximize your visibility in local search results and attract more customers. Here are the four new Google My Business features you need to know about and how to leverage them for your business.
Table of Contents
1. Enhanced Messaging Features
Google has upgraded its messaging tools, making it easier for businesses to communicate with customers directly through their profiles.
What’s New:
- Quick Replies: Pre-written responses to frequently asked questions, like store hours or return policies.
- Read Receipts: Know when customers have read your messages, helping you gauge engagement.
- In-App Notifications: Receive real-time updates when a customer sends a message.
Why It Matters: With more customers relying on Google to find local businesses, streamlined communication can improve customer satisfaction and boost conversions.
How to Use It:
- Set up quick replies for common queries.
- Monitor messages regularly to ensure timely responses.
- Use the messaging feature to send follow-ups or request reviews.
2. Performance Insights for Local Metrics
Google now provides deeper insights into how customers interact with your profile, helping you optimize your listing.
What’s New:
- Search Queries Data: See the specific keywords customers used to find your business.
- Customer Engagement Metrics: Detailed stats on clicks, calls, and direction requests.
- Profile Activity Tracking: Understand which sections of your profile (e.g., photos, posts) are generating the most engagement.
Why It Matters: These insights help you refine your local SEO strategy, focusing on what’s driving traffic and engagement.
How to Use It:
- Identify high-performing keywords and incorporate them into your website and content.
- Track the success of recent updates, like new photos or offers, by monitoring engagement spikes.
- Regularly review insights to adapt to customer behavior trends.
3. New Appointment Booking Options
Google has expanded its appointment booking features, making it even easier for customers to schedule services directly from your profile.
What’s New:
- Direct Booking Integration: Syncs with third-party scheduling tools, allowing customers to book directly from your profile.
- Customizable Services: Add specific services with descriptions, durations, and pricing.
- Follow-Up Notifications: Automated reminders and confirmations for appointments.
Why It Matters: Simplifying the booking process reduces barriers to conversion and helps you secure more appointments.
How to Use It:
- Integrate your preferred scheduling software with your Google Business Profile.
- Regularly update services and pricing to reflect current offerings.
- Encourage customers to book online by highlighting this feature in posts or emails.
4. Upgraded Google Posts with Visual Elements
Google has enhanced its “Posts” feature to include richer visual options, allowing businesses to showcase their products, services, and updates more effectively.
What’s New:
- Carousel Images: Add multiple images to a single post to create an interactive experience.
- Video Posts: Upload videos to engage customers visually.
- Event Enhancements: Include RSVPs and more details for upcoming events.
Why It Matters: Visual content grabs attention and helps you stand out in a competitive local search landscape.
How to Use It:
- Use carousels to highlight new products or showcase a project portfolio.
- Share behind-the-scenes videos or tutorials to engage customers.
- Promote events with all the details, including time, location, and special offers.
Maximizing the Impact of These Features
To get the most out of these updates:
- Keep Your Profile Updated: Ensure your business details, photos, and offerings are accurate and up-to-date.
- Engage Regularly: Respond promptly to messages and reviews to build trust and customer loyalty.
- Monitor Performance: Use the new insights to fine-tune your local SEO strategy and understand customer preferences.
These new Google My Business features provide powerful tools to boost your visibility, engage customers, and drive conversions. By leveraging them effectively, you can stay ahead of your competition and create a seamless customer experience.
Want to make the most of your Google Business Profile? DMN8 Partners specializes in optimizing local SEO strategies that drive results. Call us at (859) 757-2252 or visit salvonow.com to take your online presence to the next level!