It can be very frustrating when running Google Ads For Pressure Washing, or PPC, and Google is the only one making money because you’re not getting leads.
Is this your current situation? Have you tried using a “guy” or an agency and they didn’t get good results or any results?
DMN8 Partners has been running ads for pressure washing companies since 2015. In that time we’ve managed over $1,000,000 in Google ads spend to help pressure washing companies get leads and grow their business.
That’s right! Over $1,000,000 in Google ads spend FOR PRESSURE WASHING COMPANIES ONLY!
What Makes DMN8 Partners The Best Google Ads Partner For Pressure Washing?
First, our Google Ads For Pressure Washing experience.
Not only has the owner of DMN8 Partners, Gary Geiman, owned a successful pressure washing company (sold it in 2018 to a national buyer after growing to over 7 figures in annual revenue), but we’ve helped over 200 pressure washing companies with Google Ads management since 2015.First, our Google Ads For Pressure Washing experience.
Not only has the owner of DMN8 Partners, Gary Geiman, owned a successful pressure washing company (sold it in 2018 to a national buyer after growing to over 7 figures in annual revenue), but we’ve helped over 200 pressure washing companies with Google Ads management since 2015.
Third, pressure washing Google ads and negative keywords.
We have set up, managed, and optimized campaigns for pressure washing companies since 2015. In that time, we have developed a massive number of negative keywords that will keep you from paying for clicks that will never lead to leads. We are continually optimizing campaigns on an every other week basis to make sure your campaign is improving over time.Fourth, pressure washing leads.
A lead from Google ads can be a phone call or a form that is emailed to you as a result of a Google ad click-through to either your phone or your website. As part of our service, we will set up Google analytics that will track and decipher where your leads are coming from. You will be provided with a dashboard that will show all of these items in one location. In addition, this advanced tracking allows us to know which keywords are working for your campaign and which ones aren’t. This allows us to optimize each keyword so that you’re campaign is giving you the results you require at a cost that keeps your lead cost manageable.Fifth, we build your Pressure Washing Google Ad Account.
A lot of marketing agencies will run ads for you on “their” platform. It’s not your ad account so you don’t get the benefit of an aged account or the benefit of the history of the account. If and when you cancel with them, all of the account information and history is left with them because they own the account.DMN8 Partners builds your Google ad campaign in your account. We are just managers. If you were to fire us, the ad account would stay with you and your company. This isn’t how most marketing agencies do things, but you’ll find that we aren’t most marketing agencies.Sixth, Landing Pages on Your Website For your pressure washing Google Ads.
Some marketing agencies will run ads to your website’s home page, or they will build landing pages that they own. First, never let anyone run ads to a website home page! That’s a surefire way to waste your money. Second, we build landing pages on your WordPress website to send Google ads traffic. Those landing pages are yours just like your ad account. We know what works when it comes to converting traffic from Google ads to leads. Having a landing page that is optimized for each ad group is critical to a Google ad campaign’s success.
How Much Should A Google Ads Pressure Washing Lead Cost?
Ideally, a pressure washing lead should cost as little as possible. When it comes to leads produced from Google ads, this is going to depend on a lot of factors:
- Competition
- Geographical area
- Time of Year
- Quality Score
And these are just the tip of the iceberg. If the company you’re working with isn’t able to discuss pressure washing lead cost, then maybe they aren’t as familiar with your industry as they act. We work with our customers to establish a pressure washing lead cost goal. At the end of the day, we want to help you, our customer, DOMINATE Google Ads!
How Much Should I Be Spending On Google Ads Monthly?
The simple answer is, as much as you can afford. I know, that doesn’t answer your question. It comes down to how many leads you want on a monthly basis.
Before we figure out your monthly Google Ads budget, we need to understand your metrics.
What is your closing ratio? What is your average ticket?
Let’s say your closing ratio is 50% and your average ticket is $500 and you want to produce $20k in revenue from Google ads, based on a $35 average lead cost, you would need to spend approximately $2,800, give or take, to achieve that level of revenue with Google ads. Obviously, the lifetime value of a customer comes into play also. So if it takes 2 leads to create a customer, and let’s say a customer buys from you 3 times in a 5-year period, your investment of $70 has created $1,500+ in revenue from that client in the first 5 years.
This is why, as a pressure washing company, you need to be running Google ads!
What Services Does Our Google Ads Campaign Include?
Typically, our Pressure Washing Google Ads Campaign includes ad groups for pressure washing, house washing, soft washing, roof cleaning, gutter cleaning, and deck cleaning. If you do fleet washing, we also have an ad group for that. Each ad group will have its own landing page that we will create and make part of your WordPress website.
(Don’t have WordPress? Don’t worry we will either convert your site or build you a WordPress website that is yours!)
What Are The 4 Main Ad Extensions Recommended For Pressure Washing Google Ad Campaigns?
Location Extensions: This feature helps to increase your business’s visibility by showing your location directly on Google Maps and in search results. It’s especially beneficial if your business isn’t organically visible in the map results yet. Simply link your Google My Business account to your Google Ads to activate this extension.
Call Extensions: Adding a call extension allows your business’s phone number to appear right alongside your ad. This visibility makes it easy for potential customers to contact you without needing to click through to your website, thereby streamlining the conversion process and making it easier to track call-based interactions.
Callout Extensions: This extension enhances your ads by allowing you to include short, impactful statements about your business. Phrases like “Free Estimates,” “20 Years of Experience,” or “Satisfaction Guaranteed” can be used to draw attention and highlight the unique selling points of your services.
Sitelink Extensions: By using sitelink extensions, you can link to multiple pages of your website directly from your ad, such as pricing, testimonials, or contact information. This not only makes your ad appear larger but also provides potential customers with more options to engage with your site, giving you a competitive edge over others.
These ad extensions collectively help in not just attracting but also engaging potential customers more effectively, leading to higher conversion rates for your pressure washing business.
Understanding Keyword Match Types In Google Ads
Google Ads offers a variety of keyword match types to help businesses target their ads more effectively in search results. These are categorized into four main types: Broad Match, Broad Match Modifier, Phrase Match, and Exact Match. Each type affects ad visibility and relevance differently based on how closely the keyword needs to match the user’s search query.
1. Broad Match
This is the default setting for keywords in Google Ads. It offers the widest reach by allowing your ads to appear on searches that include any word in your key phrase, in any order, along with misspellings, synonyms, related searches, and other relevant variations. Broad match keywords maximize exposure but can reduce relevance, as the ads might show up for loosely related searches.
2. Broad Match Modifier
Similar to broad match, this type allows you to refine which searches trigger your ads by appending a plus sign (+) to words in your keyword phrase. For example, using +shoes +leather ensures the ad will only appear if both “shoes” and “leather” are part of the search query, though the order can vary. This strikes a balance between reach and relevance by narrowing down the search terms.
3. Phrase Match
Phrase match offers more control. By placing your keywords in quotation marks, such as “women’s shoes,” ads will only appear when searches include this exact phrase, or close variations of it, with additional words before or after. This type ensures higher relevance by targeting searches that are more likely to match the intent behind your keywords.
4. Exact Match
With exact match, you can target the most specific audience by using square brackets around your keywords, like [women’s shoes]. Your ads will only be shown if the search query exactly matches your keyword or very close variants of it. This type provides the highest relevance but limits the volume of potential traffic since it filters out any broader search queries.
Maximizing Campaign Effectiveness
Choosing the right match type is crucial for making the most of your Google Ads campaigns. Broad and broad match modifiers are effective for reaching a broader audience, while phrase and exact matches are better for targeting more specific sets of users. By understanding and strategically using these keyword match types, advertisers can optimize their ads for both reach and relevance, ensuring they spend their budget efficiently and attract the most valuable visitors to their sites.
1. What is the common mistake in structuring ad groups for pressure washing campaigns?
A common mistake in structuring ad groups for pressure washing campaigns is the consolidation of all services under a single ad group. This approach can lead to lower ad relevancy and effectiveness, as the ads are not specifically tailored to the distinct services potential customers are searching for.
2. How should ads be created within these ad groups?
Within each ad group, it is advisable to create at least three ads. This variety allows for more specific and relevant messaging, which can be fine-tuned based on performance data to better target potential customers and meet their needs.
3. What are the benefits of creating separate ad groups for each service?
The benefits of creating separate ad groups for each service include achieving higher quality scores and better ad positioning. This leads to a more effective ad campaign with higher conversion rates, as ads are more tailored to meet the specific needs of potential customers.
4. Why should separate ad groups be created for each service?
Separate ad groups should be created for each service to ensure that the ads are highly relevant to the specific services being searched for, such as pressure washing, roof cleaning, or gutter cleaning. This targeted approach helps in maintaining high ad relevance.
Let DMN8 Partners Help You Dominate Pressure Washing Google Ads!
Click on the button below. Complete the information requested on the form and we will get you information within the next business day so you can start DOMINATING your market today!