by Gary Geiman | Apr 17, 2026 | Uncategorized
You can become a social media manager with no formal experience by learning the core skills, practicing with your own projects, and proving results to local clients. Start small, focus on measurable wins, and use each win to build your portfolio and confidence.Learn...
by Gary Geiman | Apr 15, 2026 | Uncategorized
Short answer: Not exactly. Web design is a mix of creative, marketing, and technical skills that sits next to IT, but it is not the same as traditional IT roles like network administration or server management.How web design differs from traditional IT jobsWeb...
by Gary Geiman | Apr 14, 2026 | Uncategorized
TL;DR: Juggling all the leads you get from Google Local Service Ads (LSAs) can feel overwhelming. You’re busy running your home service business – plumbing, HVAC, electrical, you name it. You don’t have all day to spend glued to your Google Ads dashboard....
by Gary Geiman | Apr 13, 2026 | Uncategorized
TL;DR: LSA message leads can be tempting because they’re cheaper upfront. However, that lower cost can be misleading. Phone leads, while more expensive initially, often close at a higher rate, making them potentially more profitable in the long run. Figuring out...
by Gary Geiman | Apr 13, 2026 | Uncategorized
Yes, $20 a day can be enough for Facebook ads if you use it strategically and set realistic goals. For many local service businesses in Dayton, OH, that budget is a solid starting point for testing creative, audiences, and offers before scaling up.When $20 a day makes...
by Gary Geiman | Apr 12, 2026 | Uncategorized
TL;DR: Google’s shaking things up in 2026, merging the Guarantee and Screened badges into a single “Verified” badge. It’s all about trust. And trust, as we know, can seriously impact your lead conversion rates. This post dives into what this...
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